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Website or No Website

Do you want to make some money through the Internet but don't have the experience or capital to start your own online business?  You don't have to worry, because a lot of options exist for you.  One of these options, and one that I consider the best, is affiliate marketing.

Affiliate marketing provides the beginner with the chance to market something online without having your own product to sell.  All you have to do is to sign up with an affiliate marketing program and start picking the products you want to promote.  As an affiliate, you are paid by the merchant on a commission per sale basis, that is whenever you direct a visitor to the merchant's site and the visitor actually buys something.

Becoming an affiliate in an affiliate marketing program is quick and easy, and for most affiliate programs, signing up is usually free.  But despite this and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing.  One of the reasons why a lot of people remain hesitant is the lack of a website to start marketing affiliate products with.  This leads us to the question of whether a website is required or even necessary in affiliate marketing.

Many people say that one can practise affiliate marketing without having your own website.  This is actually true and there exists a number of ways on how this can be done.  Among the strategies are email marketing, offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

Email Marketing

Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn't require the affiliate to maintain a website.  In this affiliate marketing strategy, what you basically do is maintain a list of the email ads of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting.  Articles that you provide your contacts with need not always be promotional, for many individuals find such types of email annoying.  Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant's site.

Offline Promotion

There are many ways on how you can promote your affiliate products offline.  Among the common medium used for such promotions are classified ads, brochures and flyers.  Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.

Writing Free e-Books

If you have a knack in writing, writing an e-book can be the best way for you to promote your affiliate products in the absence of an actual website.  Just like in emails and newsletters, your readers would better appreciate your e-book if it is not too promotional but rather informative.  Be sure, however, to make the contents of your e-books relative to the actual affiliate products you are promoting.  And just like in email marketing, you can just place text ads or banners somewhere near the end of your e-book that links to the merchant's site.

Writing Free Ezines

Ezines are publications or articles that aim to inform individuals about a particular topic.  If you don't have a website and yet want to be an affiliate, you can well use ezines to promote your affiliate products or to insert links to your merchant's site.  If you have a website, your ezine article may actually work well as content for your site.  But if you have no website, you can just submit your free ezine articles to various websites that host ezines, like goarticles.com, ezinearticles.com and others.

Online discussions (Forums, Chats, Message Boards, etc.)

With or without a website, you just can't ignore online discussions because they are great venues for marketing your affiliate products.  In chats, forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.

With all these strategies, it may appear that one really doesn't need to have a website to start marketing his affiliate products and promoting his affiliate programs.  Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without a website is another thing. 

So, having a website is not really a pre-requisite in entering into an affiliate program, unless of course the program owner  requires you to have one.  But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time.  Having a website creates a lot of advantages in affiliate marketing.  For one, it provides you a place where you can creatively promote not only one but many affiliate products.  With a website, you can also advertise your affiliate products to a much wider market.

Again, having a website is not a requirement in affiliate marketing.  But with the advantages that a website can provide, together with the relatively low cost of web hosting these days, it makes sense to have one.




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